PORTFOLIO
We believe, in business it is important to look professional. Our work revolves around one simple but essential understanding: that your business and your logo matters. Your business is your passion, your time, energy, and in most cases your livelihood. Your brand is the face of your business and the embodiment of what you stand for. It should be professional, but also personal – as unique and memorable as the business it represents.
Aziza Healthcare
Hotfire Branding embraced the opportunity to branch into a new marketing and branding for a new industry: healthcare. Aziza Healthcare caters to those interested in more natural, organic products – and mindset – regarding their health. Hotfire effectively communicated the USPs of the brand, and helped it gain significant market share in South Africa.
Project detailsHULK fastenersTM
HULK fastenersTMutilizes the latest in engineering technology to create more efficient and attractive decking fasteners. The branding targets contractors for large scale commercial builds, and homeowners eager to undertake home renovations. All branding materials from brochures to packaging are informational, multi-tiered and have proved highly effective in the marketplace.
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Calayne
The Calayne branding project strategically appealed to potential clients interested in high end fashion, as well as those interested in high-tech. Despite a modest marketing budget, we at Hotfire Branding took the time to fully understand the vision and passion of the founders of Calayne. In doing so, Hotfire recognized USPs that had been underestimated by the owners, themselves. These USPs, coupled with the insight we gleaned from the Calayne team, served as the base of the marketing strategy done by Hotfire, and created impressive market inroads for Calayne bags and fashion.
Project detailsDanaBus
The DanaBus endeavor represents Hotfire Branding’s ability to effectively brand and market a large-scale project. DanaBus is a government-funded fleet of public buses and other modes of transportation implemented in southeast Asia. The success of this venture hinged on creating a significant impact on public opinion, and a paradigm shift regarding both public transportation and large vehicles, like buses. The extensive strategy which Hotfire developed and helped implement was respectful to traditional viewpoints, yet compelling enough to make way for environmental progress.
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Espresso Bakery
The Espresso Bakery needed to stand out in a market which was already saturated with both coffee shops and bakeries, and they had only a limited startup budget to use. Hotfire Branding created a dynamic branding package that did just that, and gave Espresso Bakery the edge it needed to thrive.
Project detailsZeppa
Zeppa. offered high quality shoes, but suffered from low quality marketing. Faced with the threat of business failure, Zeppa. hired Hotfire Branding to revamp its image. The business branding was revised so as to remain recognizable, but new enough to garner it the client attention (and action!) it needed.
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