Hotfire Branding embraced the opportunity to branch into a new marketing and branding for a new industry: healthcare. Aziza Healthcare caters to those interested in more natural, organic products – and mindset – regarding their health. Hotfire effectively communicated the USPs of the brand, and helped it gain significant market share in South Africa.
Aziza Healthcare offers a range of health and nutrition supplements to the market and was looking to update the appeal of their brands. Gojivite is a Goji berry vitamin that needed a brand for the company, as well as packaging for retail.
A range of supplement products were developed by Aziza, and all needed to be branded and packaged for Aziza to distribute through retailers and online platforms.