DAPTRANS – DANANG PUBLIC TRANSPORT AUTHORITY
BRAND IDENTITY | STRATEGY | MAP DESIGN
Partnered with local Government in DaNang, Vietnam and the World Bank, Hotfire was commissioned to develop professional and distinctive Branding for the City of Danang’s Public Transportation Authority. Deliverables for the project included, Public Relations and Communications Strategy, Brand Identity Design and Advertising Guidelines.
LOGO DESIGN
PROJECT DETAILS
Hotfire worked closely with city officials, local and international architects and transportation engineers in creating a holistic visual communications solution for Danang’s public transportation identity. The identity needed to be meaningful, professional and reflect on the City’s core values. These people and this place are meaningfully connected with nature, with mountains to the North, ocean to the East, and beautiful palm tree lined rice paddies that surround the city, we want to bring this in within the colour pallet and celebrate this pride in a bright and attractive brand – and really bring local government branding in Vietnam into the 21st century.
CORPORATE STATIONERY
COLOUR PALETTE & MOOD BOARD
BUS STOP SIGNAGE
SYSTEM MAP
DaNang City
Jun 2021
LOGO | WEBSITE | MENU
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